The Nonprofit Niche, A Guide to Find Your Next Lead


In accordance with the Nationwide Heart for Charitable Statistics, there are roughly 1.5 million nonprofits working in our nation, providing a distinct segment space for specialization. But how do you effectively decide the alternatives in your market?

This Lowdown is devoted to sharing my prospecting methodology utilizing Guidestar, a nonprofit web site that aggregates information from 990 tax returns. Whereas there are a selection of web sites devoted to nonprofits, this one offers easy accessibility to tax recordsdata – which reveals a wealth of knowledge when narrowing down your listing.

Learn how to use Guidestar:

Step 1: Enroll and begin looking out. You may search by metropolis or state to the left, with outcomes revealed to the correct. You may see on this instance, there are 84 nonprofits in my rural city of South Hadley, MA. Within the far proper column you’ll shortly assess the asset measurement of the organizations and click on on the daring title within the middle column to realize extra info:

Step 2: You at the moment are on the profile degree of the nonprofit you’ve chosen. Already you’ve gained a key contact identify within the far proper column. Click on the FINANCIAL tab on the correct:

Step three: From the choice that seems subsequent, choose PDF Preview:

Step Four: This PDF may have a couple of clickable hyperlinks and abstract details about the nonprofit, however you’ll need to scroll to the top of the doc and choose the newest 990 tax submitting to the left:

Step 5: Collect your lead info from varied fields on the 990 tax kind and decide if this group is substantial sufficient to learn out of your providing. From the 990, you’ll be capable of shortly collect:

  • Web page 1: Group and accountant contact info
  • Web page 7-Eight: Evaluate the entire board members and the compensation of the very best paid workers to find out the construction and depth of group. (You could be shocked by your connections to board members.) Web page Eight will even listing any unbiased contractors which can supply different connections to the group.
  • Web page 10: Record of bills, together with strains 5-7: Compensation/Salaries; line 23: Insurance coverage Expense
  • Web page 11: Record of belongings, together with line 10a: Land, Constructing & Gear Totals
  • Schedule D, web page 2: Record of artwork, historic treasures and different collectibles, get away of all land, buildings & gear, for extra element

These few particulars provides you with a way of the scale and complexity of the group, their present spend on insurance coverage and what they’ve out there to insure.

Do you have to search a subject to debate with a brand new prospect, I level you to a brand new whitepaper from sponsor, CharityFirst, discussing heightened concern for asset safety of nonprofits along side the #METOO motion and improve in sexual harassment claims. This paper evaluations the Employment Practices Legal responsibility protection wants of nonprofits and gives finest practices to handle on this new setting of heightened consciousness and potential for claims.

Lowdown on Prime Dangers for Right this moment’s Nonprofits: Employment Practices Legal responsibility Protection within the Age of “Me Too”

  • Web page Four-6: Eventualities distinctive to nonprofits (workers member to shopper/workers member to coworker/volunteer or donor to shopper or workers member)
  • Web page 6-7: 5 steps to fight sexual harassment within the office
  • Web page 7-9: Overview of EPL protection and correct asset safety for nonprofits

Prospecting is rarely straightforward, however getting an inside have a look at the construction and spend of a nonprofit previous to approaching the director, gives you a chance to find out asset measurement, worker base and insurance coverage spend. Give our Analysis & Tendencies a search for the most recent papers and analysis to share along with your prospect, whether or not or not it’s climate, cyber or employer legal responsibility, we’ve obtained you lined!

Joyful studying – Pam Simpson


Need to keep updated?

Get the most recent insurance coverage information
despatched straight to your inbox.


Please enter your comment!
Please enter your name here