Struggling to Have interaction Prospects?
In case you are like many insurance coverage businesses, you is likely to be struggling to determine how social media can assist interact your clients whereas enhancing your different promoting packages. As an insurance coverage agent you wish to construct significant relationships along with your clients since it is just a matter of time earlier than considered one of your opponents makes an attempt to lure them away.
Anderson and Murison usually put up to our Fb web page and we hold our content material contemporary and updated. However let’s be trustworthy, most individuals (even insurance coverage professionals) are usually not scrolling Fb in search of the following insurance coverage posting. Then how do you justify spending cash on social media? Earlier than you spend any cash be sure to are leveraging every part that’s out there free of charge. One method to accomplish that is to benefit from holidays or native occasions and embrace a social media side.
Anderson & Murison Vacation Instance
Yearly Anderson and Murison sends out vacation playing cards to our enterprise companions and we embrace a vacation message. However this 12 months we included a social media side by asking our companions to take an image of themselves holding our vacation card after which put up it to Anderson and Murison’s Fb web page. As an incentive we are going to randomly choose one company to win a present card.
We acquired many posts from our retail companions, however extra importantly, we’ve engaged them in a approach that’s each enjoyable and rewarding. Our companions at the moment are extra prone to recall Anderson and Murison as a result of they took the time to put up about us. This additionally will increase our social media attain.
One of the best half is we have been capable of leverage an current course of—the annual mailing of the vacation card—to face out. Whereas many playing cards ended up taped to a wall, left on a desk, or worse, tossed within the trash, a lot of our brokers took the time to snap a photograph holding our card after which posted it to the Anderson and Murison Fb web page. This course of will improve their skill to recall us the following time they want our providers.
We then coupled this with our ongoing online advertising that makes use of two frequent parts:
- Our brand
- The image of the person with the umbrella
Both or each parts are included in all our adverts to drive model recall with our retailers. Our on-line adverts are focused towards our producers via scheduled placements. Our aim is to ensure our companions consider Anderson and Murison the following time they should place a private umbrella, private insurance coverage, or industrial insurance coverage coverage within the E&S Wholesale Brokerage area.
Social media shouldn’t be a stand-alone promoting course of, however it needs to be a part of each outreach program occurring in your workplace. Utilizing social media to advertise current packages can enhance your attain and recall along with your clients with out operating up a giant expense.
About Anderson and Murison
Anderson and Murison “A&M” is a privately-owned nationwide unbiased insurance coverage wholesaler brokerage serving to brokers develop since 1965. Our aim is to search out options for arduous to position clients utilizing a mixture of each admitted and non-admitted carriers. Anderson and Murison is energetic in all 50 states, and whereas we’re generally known as umbrella protection specialists as a consequence of our IIABA endorsed program, we additionally supply industrial and private strains protection.
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