Would you give an insurance company access to your fitness activity?


The proliferation of wearable units and their related apps has developed to some extent the place you may monitor and monitor nearly something well being associated from a central level. Whether or not it’s your every day actions or health lessons, your sleep patterns, and respiratory workout routines, or your meals consumption and coronary heart price (which might apparently detect diabetes with an accuracy of 85%), it’s all centered round bringing extra mindfulness to the present state of your well being.

Naturally, this adoption of well being and health monitoring amongst customers is capturing the eye of industries which have a enterprise curiosity in encouraging you to be more healthy: particularly, the well being and life insurance coverage industries. The result’s extra insurance coverage corporations providing packages that focus on an trade of customers’ well being, life-style and health information for discounted premium pricing and wellness rewards.

Those that help the motion to interactive insurance coverage insurance policies say it’s to learn and reward the patron; that these rewards will encourage clients to reside more healthy existence, and, in return, it may assist them reside longer and set up a extra significant relationship with their insurance coverage supplier.

These towards it elevate discrimination, privateness and safety issues. They query the place the road is between incentive and punishment, and, finally, are apprehensive of a future the place a lot of these packages are not voluntary, and customers must resolve between their privateness and the affordability of their premiums.

However on the finish of the day, the notion that issues essentially the most is the one belonging to the people we’re right here to guard. Our analysis group carried out a quantitative survey of 500 adults ages 26 to 55 to know their emotions about insurance coverage corporations providing wholesome residing incentives in trade for rewards or discounted premiums.

Right here’s what we discovered.

Consumers consider insurance coverage corporations need entry to their every day information to learn the corporate, not the patron

When requested why they suppose insurance coverage corporations need to accumulate every day well being, health and life-style information, 42% believed the insurer is in search of methods to scale back the variety of claims it has to pay. Solely 19% thought insurers monitor their information to assist their insurance coverage clients reside a more healthy, longer life.

One other 21% believed the insurer is in search of methods to disclaim their declare versus 19% who believed corporations are attempting to supply extra inexpensive premiums.

Discounted premiums are interesting… however at present, the trade isn’t providing sufficient incentive

A number one wellness reward program stories that “initially, shoppers can save between 5-10%” on premiums with the residing advantages rider in comparison with a non-interactive coverage. After the primary yr, premiums are adjusted based mostly on the rewards standing obtained — that means they will enhance, lower or stay the identical.

The customers we surveyed recognized that someplace between 11% and 50% is the perfect premium low cost they’d wish to obtain in trade for his or her exercise and life-style information:

  • 47% anticipate a reduction of 11-25%
  • 27% anticipate a reduction of 26-50%

2 out of three clients mentioned [fitness activity tracking by an insurer] would encourage them to reside a more healthy life-style

We additionally sought to know if the trade’s place that wellness packages will encourage a more healthy life-style is definitely mirrored within the viewpoints of customers.


However, it doesn’t outweigh their apprehension about fluctuating premiums…

Customers are cautious of fluctuating premium value packages

When figuring out buyer sentiment towards insurers rising or reducing premiums based mostly on how the corporate interprets well being or wholesome residing, clients reported the next:

  • 45% had been uncomfortable with the insurer being able to alter pricing at any time based mostly on their exercise information
  • 37% acknowledged that having their premiums fluctuate up and down would frustrate or confuse them
  • 37% could be incentivized to reside a more healthy life-style
  • 26% apprehensive it’s going to impression protection affordability in the event that they turn out to be much less wholesome

Many customers would alter reported information to maximise rewards

Sixty-four % of respondents mentioned they could or would attempt to alter their health exercise tracker information to obtain reductions on their premiums. The remaining 36% reported that they might be fully truthful.

Fluctuating premiums and information safety lead the issues on customers’ minds

When requested to determine their main issues about interactive protection, we discovered:

  • 57% apprehensive about fluctuating premiums on the insurers’ discretion
  • 56% feared how the information will likely be used towards them sooner or later
  • 46% apprehensive about corporations promoting or sharing their information with out approval
  • 32% had been involved about hackers gaining access to their private well being, life-style, and health exercise info
  • 11% didn’t have any issues

Whereas there’s a promising future for the function wellness reward packages play within the insurance coverage trade in years to return, the survey outcomes point out that there’s nonetheless work to be carried out to be able to cut back apprehension and construct belief among the many very folks whose households and futures we’re accountable to guard. To grasp extra about Haven Life’s perspective, learn at the moment’s put up from our CEO Yaron Ben-Zvi.

Haven Life carried out a quantitative survey between October 16 – 22, 2018 and picked up N=500 completes. Customers had been between 26-55 and needed to have life or medical health insurance.

Haven Life Insurance coverage Company LLC (Haven Life) carried out this analysis for academic/informational functions solely. Haven Life doesn’t present tax, authorized or well being recommendation and the knowledge within the examine shouldn’t be relied on as such. You need to seek the advice of your individual tax, authorized and different advisors, as acceptable.

Haven Time period is a Time period Life Insurance coverage Coverage (ICC15DTC) issued by Massachusetts Mutual Life Insurance coverage Firm (MassMutual), Springfield, MA 01111 and provided solely by means of Haven Life Insurance coverage Company, LLC. Not all riders can be found in all states. Our Company license quantity in California is 0K71922 and in Arkansas, 100139527.


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